For our Allure Bridals collections, we believe in the details — beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be.

Merlili is proud to be one of the first boutique partners of Allure.

Price Range $1100-2300

This is just a small taste of our Allure Bridal collection in-stock. If you are looking for a specific dress please let us know and we’d be happy to advise.