At the Heart of Who We Are

Our brides are why we do what we do.

We wanted to be a part moments made of smiles that hurt your face, eyes that get misty with joy, and celebrations you wish could go on forever. Sixteen years later, we’re still doing just that from our little shop in a coral-facade building of Miracle Mile, providing brides with a carefully curated collection of designer gowns, a warm and welcoming staff, and an attentive experience from beginning to end.

From Lilly the owner, to Marta, Olimpia, Tiffany, and Jackie, and our team of seamstresses, our ladies strive to make each woman feel comfortable, listened-to, and most importantly, feel like the most beautiful version of herself for her Big Day. From the moment you say “yes!” to the perfect gown with hugs and tears, to when you finally walk down the aisle with your heart swelling in your chest, we want to be there with you. We at Merlili look forward to being part of your moments.

Photo by Laura Memory Photography


A Collection Curated with You in Mind

Located in the heart of Coral Gables, under the canopy of oaks, sits our bright little boutique which hosts hundreds of wedding, bridesmaid dresses, and accessories, in a litany of colors, sizes, and styles to match the variety of brides that have chosen to become Merlili Brides and make us a part of their wedding experience.

When we say that each of our gowns is carefully hand-selected, we really mean that! Out of hundreds of gowns from the designers we partner with, Lilly only selects the strongest contenders they have to offer.

We listen to what our brides are looking for and use those requests to select gowns that meet those qualities. We agonize over all of the decisions involved until every season we put together a strong, carefully-curated list of gowns that continue to add quality, couture craftsmanship to our racks.

Not every gown deserves a place on our racks, and we’re proud of that. So when you shop at Merlili you can trust that you’re seeing the best of what we had to choose from, hand-selected by a person with nearly 16 years of experience in couture bridal fashion.


Fall in Love with the Bride You See in the Mirror

Your bridal shopping experience begins long before stepping through our glass entrance; upon scheduling an appointment our experienced bridal stylists begin getting to know you and your style with a questionnaire so that by the time you arrive for your appointment we already know you, your style, your goals for the appointment, and ensure a smooth and enjoyable appointment.

We are wholeheartedly committed to our brides and meeting (and exceeding) their expectations. Our bright, spacious store with several large dressing rooms and floor-to-ceiling mirrored walls lend themselves to a comfortable, relaxed environment.

We can accommodate about 2-4 guests per bride, which is the perfect number of people to bring with you for opinions.


(Almost) Anything is Possible

Finally, our in-house and on-call alterations department is highly skilled and highly experienced in bridal alterations, which means that they are ready for anything you throw their way. From minor alterations to rush work to full customization, we have the expertise and ability to meet any challenge!